H&M and Brick Lane Bikes
Swedish high-street fashion giant H&M has partnered with East London custom bike specialists Brick Lane Bikes to produce a capsule collection for men.
The 11-piece cycling wear collection, a combination of practical design and urban fashion, includes check shirts, rucksacks and waterproof jackets made from sustainable and recycled materials. The collection will be launched in March 2013 in approximately 180 H&M stores worldwide and on the H&M website.
As cycling’s global popularity continues, a raft of fashion designers and innovative stores around the world have introduced high-design bicycles and accessories, sold in stylish retail spaces. See the Stylus reports Poetry in Motion: The European City Bike and Bike Shop Boom: Cycling Reimagined.
For more on the rise of the city bike, see our coverage of the annual international cycling conference Velo-City Global 2012 and US Big City Cycling.